Your Articles

Information about why public relations doesn’t just happen along with tips about selecting an agency.

admin Business, English, Public Relations Advertising, consulting, Marketing, marketing campaigns, PR

Question: What do many new spokespeople at technology companies have in common? Answer: they make similar mistakes and fall into similar traps.
Based on my experience as a media trainer, here are the most common ones.

admin Business, English, Public Relations interview skills, media coaching, media coach, media trainer, media training, presentation training, sound bites, spokespeople

When you are selling a service, the buyer doesn’t really know whether the service will work for them until AFTER they have bought. This can stall many sales. This article shows an innovative way of removing this barrier to the sale.

admin Business, English, Public Relations freelance professional services, marketing a small business, marketing small business, professional services marketing, seminar marketing

Games are an opening to our true natures. In games we can react immediately rather than with a careful response. Reactions often depend on your view of the game. If the game is seen as a one-time event, why not be brutal? But if this event is one in a series, then cooperation is clearly the better long-term strategy.

admin Business, English, Public Relations behavior, Business, clients, finite, games, infinite, logic, logical, Marketing, personality, PR, professional, Promotion, respect, Sales, strategy, website

If you really listen to your customers they will tell you exactly what products they want. They will also tell you what backend product they want to buy from you. Here’s an example of how my customers told me what they wanted in one of my million dollar niches.

admin Business, English, Public Relations backend, info products, product development, product funnel, repeat sales

Online press kits are becoming more and more popular as a way to promote your business, however just having one doesn’t mean it will be effective. Here are some do’s and don’ts to building a better online press kit.

admin Business, English, Public Relations media relations, media room, online press kit

Calling tactical devices like brochures, broadcast plugs and press releases just that, avoids confusing them with the broader, more comprehensive mission known as public relations.

admin Public Relations

Information, delivered by experts in a straightforward fashion, is too often reminiscent of a classroom lecture – Boring! However that same content, deliver with passion, purpose, urgency, spirit and conviction can move people to action and move you to the top of the news media’s first call list.

admin Public Relations expert interviews, media relations, radio interviews, television interviews

There’s a clear way around press release failure and it’s called the pitch. A lot like it sounds a pitch is a fast throw at busy editors about a possible story. If they want to find out more, then you send the press release.

That leads me to a huge pet peeve: Sending out press releases via e-mail to a list of editors. From my experience it’s never – ever – worked. I no longer try it and suggest you don’t either. It’s a waste of your time and all of the editors. Instead:

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admin Public Relations Business, letter, news, press, press release, release, small

Press releases are informative and objective pieces which are supposed to be newsworthy, and are circulated in PR wires for pickup by various news groups and editors. This article will give you some tips about how to write killer press release to get massive free publicity for your business.

admin Public Relations ecommerce, internet marketing, online business, press release, Promotion, writing press release

Ralph Waldo Emerson said “Life is not so short but that there is always time enough for courtesy.” I spent an interesting hour at the dentist’s office yesterday and the time actually flew. I found it fascinating and almost entertaining watching the young woman at the front desk. I guess I’m accustomed to being greeted by a receptionist with a smile and an attitude that conveys ‘thanks for coming to see us, not them’.

admin Public Relations customer service, dental office, front desk, Hiring, Marketing, receptionist, Sales

First impression lasts – that is! You may have an affirmative or negative view regarding this maxim. However, when it comes to promotional items, impression does matter.

admin Public Relations Brochures Printing, Catalogs Printing, Custom Business Cards Printing, Flyers Printing Services, Postcard Printing, Posters Printing